Vaccines market in Romania

These days I face a different type of challenge: at which stage is the vaccines market in Romania and what can be done to speed it up?

I'll start with an overview of the market. As far as I know from public information, we talk about a 50 mil EUR market in 2009. From Ziarul Financiar, we know that the market is concentrated.

So, the main players are Sanofi Avensis, GlaxoSmithKline, OM Pharma & Wyeth. 

Let's understand a little bit the route to markets. From a logical point of view, vaccines could be distributed via:

• pharmacies
• family doctors
• private clinics (like Medsana, Medlife)
• public hospitals
• national campaigns (although this is as through public medical system)

Due to refrigeration needs, these kind of products can't be stocked everywhere, so a medical warehouse should carry them and deliver them quickly - a just in time policy is a must.

I'll come back on next posts with additional findings.