The main ideas worth remembering from this chapter:
1. People like lists. Overwhelmed by continuous of information, people are desperately looking for experts' opinions on a field the do not master. That's why most retailers (especially online and in bookstores) display lists of best/favorite/most bought items. We like the information presented as simple and clear possible, and lists are the easiest method of all.
2. Internet will help very specialized professionals to better monetize their services/expertise. As people are looking for experts before making a (big) decision and internet as a whole is not a reliable source of information, a portal that could "sell" experts advice to shoppers will be needed a lot. This is the best that a microbiologist gives his/her best advices to a parent (hyper)conscious about its toddler's health.
3. The speed on different cultures adopt technology depends on their historic development, way of life and ethics. People living in big, crowded metropolis, using public commuting are more likely to "extend" their otherwise inexistent privacy: they adopt latest micro technologies, earphones, videos on mobile. On the contrary, people living on vast countries, with long distances and personal cars as a way of transportation, will chose accessories like hands-free and big screens. On one side is Japan/South Korea, on the other USA.
4. Countries now starting to adopt technology will adopt it at a faster rate than developed countries and sometimes will adopt directly the state of the art technology not yet implemented in a developed country. Sometimes history can be a drawback. If you have a land-line, you'll be not so eager to adopt a mobile as a person whose fastest way of communication was the letter.
These are most important points from this chapter, I'll come back with the best points from the other chapters.
